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SOFTWARE PRODUCT DEVELOPMENT

We provide the design and technical delivery capabilities to enable digital transformation.

DATA SCIENCE

Partner our Data Scientists and Data Engineers to unlock the value of data analysis and to transform the efficiency and competitiveness of organizations.

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Most companies realize their IT systems are overly complex, with multiple additions over the years without much effective pruning. The most common response is to simplify systems using new technologies like the public cloud and SaaS platforms, which help to gain speed and lower costs. But those are temporary fixes. Complexity inexorably creeps back over time, due to the fundamental nature of people and organizations.

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In the long run, managing IT complexity is a function of changing behavior.  After-the-fact technical fixes need to be complemented with an approach that seeks to curb complexity before it is created.

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We’d love to turn your mindset into digital action; give our team a call on +44 203 608 65 35  to help.

Custom software development

We are digital designers who master co-creation, design thinking and execution based on deep human insight to explore the possibilities and realities in industries.

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Buy vs. Build?

For many years, Buy has been on a winning streak, as the “Why build something if I can buy it?” question has been hard to knock down. Even in areas where differentiating capabilities from your competitors is important, many incumbents have sided with a best-of-breed Buy strategy. While that often appears to be the simplest path forward, the reality is that to actually make things work, let alone differentiate your business, many customers find that because so much customization is required, Buy eventually turns into Build anyway.

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Firstly, it is easier and cheaper than ever before to build bespoke systems. State-of-the-art, productive, open-source frameworks for developing and managing the application lifecycle have matured and are readily available. And, for those who fully adopt the public cloud, the combination of open-source apps, vast storage capacity, and super computing power is not only cheaper than “store-bought” systems, but provides much more agility.

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Secondly, competition from digital natives and an intensifying data-analytics arms race are increasing the need to differentiate through IT. For incumbents, too, who are likely using almost identical “store-bought” systems, a Build strategy is also necessary for differentiation.

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Our experienced team and transparent process will put your mind at rest. We’ll work with you and your teams to understand your business needs and deliver high quality bespoke software within an agreed timescale and budget. And we’ll always speak your language – whether that’s technical or not.

DIGITAL ENGINEERING

We are digital architects who can create efficient and effective IT organizations, projects and programs.

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​Today, most companies equate doing analysis with writing formulas in spreadsheets. But the business landscape has shifted seismically since the invention of the spreadsheet. Today, organizations must think in terms of millions of individual customers, not just a handful of segments, and solve problems with reusable solutions to avoid reengineering the process from the ground up.

 

And they want to benefit from the latest advances in machine learning and AI, not simply throw regressions at whatever analytical problem they face.

 

In short, companies need to retrain for writing code, not formulas, as the future of work will entail thinking not just analytically but also algorithmically.​ Start your digital transformation at Adds2maketing.

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START TO TRANSFORM YOUR DIGITAL POTENTIAL

INTO VALUABLE ASSETS FOR SUSTAINABLE GROWTH.

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